Zuhair Murad Launches ‘Rise from the Ashes’

In Support of Beirut

In the aftermath of the recent heartbreaking explosion in Beirut, we got to see Zuhair Murad, in a different light. The internationally acclaimed fashion designer rose to the occasion as the true patriot that he is who loves his country and fights for it any way he can. eniGma took a closer look at the compassionate side of Zuhair Murad.

Raised in Baalbek, Lebanon Zuhair Murad established his designer brand in 1997 in Beirut and Paris, and a mere four years later, launched his first couture collection during Haute Couture Week in Paris. Fast forward to 2012, the supervisory board of the “French Federation de la Haute Couture et de la Mode” elected Zuhair Murad as a guest member to the Haute Couture official calendar. In 2017, the designer established his illustrious company in Switzerland.

Today the fashion house designs, manufactures, and retails some of the world’s most sought-after haute couture pieces. The brand has more than 100 points of sale spread all over the world, including in the US, France, the United Kingdom, Switzerland, China, Kuwait and the UAE, with plans for expansion in the coming years.

During the two-week period following the tragic explosion in Beirut on the 4th of August, Murad worked hard as he possibly could to rescue his city. The fashion designer created a collection of limited-edition t-shirts emblasoned with the slogan, “Rise from the ashes”, a phrase that is meant to motivate the Lebanese people after the painful event they experienced. Murad announced that 100 percent of the profits from the limited-edition tees would be used for Beirut’s disaster relief. The funds are being donated to Offrejoie, a humanitarian organisation that is currently active on Lebanese soil, responding to the humanitarian needs of the affected people in Beirut. International celebrities and public figures have been very supportive of Murad’s campaign and have joined his efforts to help people who have lost so much in the devastating tragedy. Some of the famous names who joined his campaign are Courtney Cox, Mohammed Hadid, Yousra, Jennifer Lopez, and Kourtney Kardashian.

Prior to the Beirut explosion, and despite the hard times of the pandemic, Murad had managed to launch his latest spring/summer 2020 collection, “Féminines Sacrées.” that was a great a success. Known for paying homage to women in general through his designs, Murad has always been especially impressed by powerful beautiful women who left their mark in history, like the ancient Egyptian queens. His latest designs are his way of advancing his concept of elegance expressing both power and delicacy. His recently launched ready-to-wear fall-winter (2020-2021) collection, “Ode to Four Women,” is also dedicated to strong women and was inspired by the life and unique style of four unparalleled muses that are dear to him.