Yasseen Mansour, Chairman and Group CEO of Palm Hills Developments, whose landmark projects include Badya, Palm Hills New Cairo, Hacienda Ras El Hekma, Badya University and The Crown. He is also a shareholder and board member of Mansour Group, founded by his late father, Loutfy Mansour, in 1952. Also, he serves as President and CEO of the ElMansour and ElMaghraby Investment & Development Company. Beyond business, Mansour is a co-founder of the Lead Foundation, a joint initiative with the World Bank that supports SME development. In 2026, Palm Hills’ total new sales hit EGP 52bn, a 58% increase over its normalised base, bolstered by East Cairo sales surging to EGP 29.5bn following the EGP 24bn launch of Village de La Capitale.