With five-star world-class facilities, exquisite culinary delights, sandy white beaches, turquoise waters,  and access to some of the best diving sites in the world, Rixos Alamein, Rixos Sharm El Sheikh and Rixos Premium Seagate offer guests luxurious experiences like no other.

In a recent interview, Erkan Yildirim, Board Member and Managing Director of Rixos Hospitality Egypt, talked about their new projects, and how Rixos is planning to boost its online presence to be in the lead of today’s competitive market.

Yildirim voiced his confidence in the Egyptian market, stating that “within the next few years, Egypt will have the infrastructure and resources to accommodate more than 10 million tourists annually.” He pointed out how the government’s Egypt Vision 2030 and Cairo 2050 have clearly put tourism at the top of its strategic and sustainable development plans.

To that end, there has already been an increase in investments in the industry and Egypt is attracting international events, such as the World Youth Forum and the UN Biodiversity Conference, both held in Sharm El Sheikh, which has become a world-class conference center. With this in mind, Rixos has already jumped on the train, promoting itself as the go-to venue for prestigious, large-scale events such as the World Yacht Conference 2018, held at Rixos Sharm El Sheikh earlier in November.

In preparation for hosting even larger, global events in the future, work has begun on revamping Rixos Premium Seagate facilities and amenities to host the crucial, first-ever African Football Presidents’ Summit 2020.  Yildirim pointed out that the “football market segment was at the crux of the brand’s long-term strategy.” Following in the footsteps of Rixos Premium Belek in Turkey, Rixos Premium Seagate, will be a fully-integrated resort that will comprise a state-of-the-art football field that can host training camps and international football events. On the family front, it will be a child’s dream, with the biggest Aquaventure theme park occupying a massive 34,000 sqm area, a go-kart track, a children’s club and much more. Ladies will be able to relax and unwind in the numerous wellness facilities, which includes a Turkish hammam. The hotel also plans on being the top entertainment destination, starting with a spectacular 2019 New Year’s Eve package, which includes a 3-night stay at Rixos Premium Seagate or Rixos Sharm El Sheikh. Meanwhile, they are also set to host the ultimate New Year’s bash – taking place on the 30th and 31st of December – which will see an unprecedented lineup of entertainment, a grand gala dinner and five-star hospitality.

The celebrations will kick off on 30 December with a smashtastic concert featuring Amr Diab, and should continue on 31 December with electric live performances by renowned international pop stars: Tamer Hosny, Alexandra Stan and DJ Katch. Both events will be exclusive for guests staying at Rixos Premium Seagate and Rixos Sharm El Sheikh. The theatrics of the night will also be turned up a notch with spectacular fire & dance shows, a perfect precursor to the highly anticipated Midnight Countdown.

Yildirim concluded by confirming his plans to attract social media influencers and bloggers to put Rixos properties in Egypt on the world map. “Partnerships with the right organizations and digital personalities will enable us to fast-track digitization, expand outreach, generate higher revenues, and will also help overseas travellers access information regarding our destinations.”