Noushka Farag

Bringing Music to Life Through Visuals

Few artists possess the passion and skill of Noushka Farag when it comes to fusing music and visuals into an unforgettable experience. A visual artist and VJ, she has carved a unique path in the world of events and performances, creating mesmerising displays that captivate audiences. Her work spans festivals, concerts, installations, and even prestigious events like the Golden Globes tribute event in Cairo, where she brought her artistic vision to life. Enigma’s Farida Elserty had the chance to chat with Farag about her journey, inspirations, and creative process, offering a glimpse into the mind of an artist who doesn’t just visualise music—she makes it move.

Noushka Farag’s journey as a visual artist and VJ began with a deep-rooted passion for both visual arts and music. While at university, she often created music videos for fun, eventually evolving into designing VJ sets for parties she hosted. It wasn’t until she discovered the visuals course at Epic 101 Studios that she realised this could be a career. Embracing the opportunity, she says, “It was then that I realised I could choose this as a career path; it was the best decision I ever made.”

What drives Farag is the unique ability to make music come alive through visuals, offering audiences an experience that engages more than just their ears. “Visuals are a visible translation of the music being played,” she explains. “The audience can see the music move and hear it.” This concept of bringing sound to life remains a cornerstone of her work and has guided her across an impressive variety of projects.

Farag’s career is a testament to her versatility and creativity, spanning weddings and corporate events to international festivals and concerts. Highlights include her work on the Mohamed Abdelwahab tribute concert in Riyadh in 2022, the Shorelines Festival by Nacelle featuring Thievery Corporation, and installations such as Of Light & Clay and Urban Spaces at the Grand Egyptian Museum. “I’ve been lucky to work on so many amazing projects,” she says, adding, “I also did visuals at the Waha Festival in the forests of Transylvania, Romania, in 2023 and 2024, where I projected onto trees both years and also onto the chill stage one night. This is something I’m proud of. Similarly, at XP in Riyadh, I created visuals for one of the stages during all three days of the festival.”

Among her most notable achievements is her contribution to the Golden Globes Egypt tribute event organised and co-hosted by Enigma Magazine and the Golden Globes, where she helped design visuals that struck a perfect balance between elegance and abstraction. This signature aspect of her style melts flowy visuals into one another, taking raw footage of nature and architecture and manipulating it beyond recognition. This ability to balance creativity with technical demands makes her work so compelling, though she admits it’s not always easy. “The hard part is finding time to create stuff for yourself when you’re working a lot, so freeing up time for that is extremely important—and something I still struggle with today.”

“We wanted to put together something elegant while still keeping an abstract or alternative vibe so that it could be a bit different,” she explains. Despite the tight schedule, Farag embraced the challenge, relying on her years of experience in troubleshooting. “You get used to it in this field, as things often pop up beyond your control. Over time, you just get better at adapting.”

Her technical expertise shines in every project. Using tools like Resolume Arena alongside various animation and photo editing software, Farag ensures her visuals complement the music, lighting, and atmosphere of the event. For the Golden Globes tribute, she projected visuals onto trees to create a magical ambience while using a screen as a dynamic stage backdrop.

Cultural elements often play a role in Farag’s work, and the Golden Globes Egypt was no exception. “I incorporated the lotus flower because it is one of my favourite pharaonic elements,” she says. “I thought it would complement the visuals by adding a touch of heritage.”

Being part of a global event like the Golden Globes Egypt holds special significance for Farag, as it aligns with her passion for celebrating art in all its forms. “It was amazing to contribute to such a huge event that honours pivotal figures of Egyptian cinema,” she reflects. “It was truly an honour to be a part of it.”

Whether she’s transforming a dining space into a visual feast or creating mesmerising backdrops for live performances, Farag’s artistry continues to push boundaries, proving that uniting music and visuals, creates magic.