The world of luxury jewellery is often associated with glamour, craftsmanship, and timeless elegance. At Beit Ghaly, behind each intricate design and unique piece lies a deeper story—one of passion, heritage, and relentless pursuit of excellence. eniGma’s Reham Adel had the chance to interview Nazih Ghaly, the founder of Beit Ghaly, to learn about his journey, inspirations, and the philosophy that drives his unique designs.
Growing up surrounded by the sights and sounds of jewellery making, Nazih Ghaly was immersed in the craft from an early age. “My family owned the oldest jewelry house in Egypt, and I’m currently the fifth generation of jewellers in the family,” he says. The family’s legacy dates back to the 1800s, making it one of the oldest jewellery houses in Egypt.
After studying in Canada, Ghaly returned to Egypt, where his father took him under his wing. “I started learning everything about the actual jewellery industry from my father,” he shares. In 2017, he launched Beit Ghaly, debuting his first collection. “I immediately fell in love with the idea of transforming ideas and sketches into fine jewellery.”
Beit Ghaly differentiates itself from other luxury jewellery brands through its deep commitment to artistry. “We’re in the Jewellery industry to create art not just ordinary pieces of jewelry,” he explains. “ We’re always seeking beauty in uncommon places.” Each piece is inspired by a concept or story, often derived from unseen beauty.
Over the years, several of the brand’s pieces have become iconic. One of Ghaly’s favourites is a pair of earrings designed for Egyptian superstar Youssra, worn in her hit song 3 Dakkat (3 Beats). “It was one of my first designs, it was a heartbeat design with three dangling pearls from it to describe the song name and lyrics,” he reflects.
Another standout design is the Egyptian Village Earrings, inspired by traditional earrings worn by women across Egypt. “The beauty of these earrings is that they unite all the ladies of Egypt from all social classes. ” he explains.
One of the more innovative collections is the Scratches of Gold set, which draws inspiration from the scars that life leaves on our bodies and souls. “Each mark tells a story of what left a scar on each of us, manifesting that scars are beautiful things that add to a person in terms of experience and development, usually leaving positive impacts.” he explains. The set uses gold to emphasis the beauty of these “scratches.”
As much as Beit Ghaly celebrates the old, it also embraces the new. Ghaly uses advanced techniques like 3D printing and laser cutting to craft jewellery that is as cutting-edge as it is beautiful. “These technologies are still rare in jewellery making because they are very recent. ” he explains, adding: “This gives us an edge to create our unique designs in premium quality that cannot be achieved otherwise.”
Like many in the jewellery industry, the brand has faced challenges like the pandemic, economic instability, and global conflicts. “All this directly affected our market and sparked gold prices very high which made our products very hard to sell. As a result, I have been trying to focus on thinner and lighter pieces that are less expensive and more affordable for my clients.” he explains.
Ghaly remains committed to creating pieces that resonate with his clients. “I’m excited about several upcoming designs,” he says. “I’m also very enthusiastic about designing some unique jewellery pieces for babies inspired by my baby daughter ‘Lana’.”
When asked what advice he would offer to aspiring jewellery designers, he stresses the importance of quality and design. “I find that you need to know exactly what people want and need to be able to offer it to them.” He also highlights the importance of trusting one’s self. “Never give up when you face problems because they are bound to always come up.”
For Ghaly, the most rewarding part of his career is the recognition and the connection he feels with his clients. “I am always the most fulfilled when someone tells me they love my jewelry pieces,” he says.
Beit Ghaly continues to standout on the global jewelry stage, bringing timeless beauty and innovative artistry to the world.