Mohamed Samir is CEO of Halwani Bros, having assumed the position in November 2025. He brings more than 35 years of professional experience, including approximately three decades at Procter & Gamble, where he held senior leadership positions across marketing, sales and management in local and international markets. His most recent role at P&G was President for Southeast Asia, the Middle East and Africa, overseeing business activities across diverse consumer markets. His background in multinational consumer goods companies brings extensive experience in commercial strategy, brand management and regional business leadership to Halwani Bros, a major producer of processed foods and traditional Middle Eastern food products.