Mahmoud Talaat leads Cartona, a B2B e-commerce platform for wholesalers and retailers. In July 2024, Cartona raised an $8.1 million Series A extension, bringing its Series A total to about $20.1 million and positioning the company close to EBITDA break-even. Under Talaat’s leadership, Cartona refined its supply-chain technology, expanded merchant onboarding, and targeted margin improvement moves intended to drive unit economics toward sustained profitability as it scales across Egyptian urban markets.