Mahmoud Talaat is the CEO and Co-Founder of Cartona, a B2B e-commerce platform launched in 2020 to connect retailers with suppliers. Under his leadership, in 2024, Cartona secured $12 million in Series A funding and an additional $8.1 million in a Series A extension, led by Algebra Ventures, Silicon Badia, and the SANAD Fund for MSME. The company plans to utilise $5.6 million in equity to accelerate growth and expand market share in the MENA region. Cartona’s asset-light business model, characterised by a lean cost base, positions it uniquely in an inflationary environment, meeting the working capital needs of local retailers effectively.