A new fashion era is entering Egypt. The celebrated Dubai-based brand Karen Wazen has
officially entered the Egyptian market through a joint venture with Baraka Group, one of Egypt’s foremost names in fashion and optics retail.
Beginning in early 2026, the collaboration will see Karen Wazen boutiques open across the
country, with a plan to launch one store every quarter over the next four years. By the end of the rollout, between 15 and 16 boutiques will have opened their doors, a major step for both brands.The partnership follows several successful years of distribution in Egypt, during which Karen Wazen Eyewear became a local favourite. The brand has seen year-on-year growth of up to 80%, with projections now exceeding 100% growth under the new venture. Over 12,500 pairs have already been sold in Egypt, highlighting both the brand’s popularity and the strong connection it has built with Egyptian consumers.
For Karen Wazen, this expansion is far more than a business move: it’s a personal milestone and a heartfelt return to a place that has long inspired her. She spoke with warmth about what this new chapter represents: “We’re so excited to begin this new chapter with Baraka Group, a partner we truly trust and value. As two family-owned businesses, we share a similar ethos and set of values that make this collaboration feel especially meaningful. Egypt holds a very special place in my heart: its culture, energy, and people have always inspired me. Launching Karen Wazen stores in Egypt is not just an expansion; it’s a homecoming of sorts, a way to connect more closely with a community that has shown us so much love and support from the very beginning.”Her words capture the essence of this partnership, a blend of shared values, creative spirit and heartfelt connection that bridges business and culture.
Echoing this sentiment, Ahmed Ragab, CEO of Baraka Group, expressed his pride and optimism for what lies ahead. For him, the collaboration is both a celebration of shared vision and a bold step toward shaping the future of Middle Eastern fashion. “Partnering with Karen Wazen to launch Karen Wazen stores in Egypt marks a major milestone in our retail journey. Since the beginning of our collaboration, we have witnessed the remarkable impact and genuine connection Karen Wazen has built with younger generations. We are proud to partner with a family that shares our values and continues to drive positive change in the Middle Eastern fashion industry, a vision that has successfully expanded onto the international fashion scene.”
Together, these two family-run powerhouses are not only redefining luxury retail in Egypt but also celebrating a shared belief in authenticity, craftsmanship and community. Their partnership marks the beginning of a new chapter in regional fashion — one built on creativity, connection and cultural pride.