Customers are heavily anticipating the most awaited shopping season of the year, Black Friday, leaving online retail merchants in competition to penetrate the biggest share of online customers. Egypt has led the pathway in E-commerce in Africa, pioneering technological advances with unprecedented customer satisfaction in the rapidly expanding industry. With this in mind, customers have taken advantage of the shopping season annually on Jumia’s platform, with expected offers from over 3,000 brands and up to 200,000 offers running for an entire mouth this year.

 

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