In 1990, Ihab Gohar and Mohamed El Saadi founded MediaHub Advertising to channel their passion for creativity. Over the years, the agency expanded into events management and publishing, becoming a leader in Egypt’s advertising scene. Their expertise has traversed all sectors and industries, including, FMCG, Industrial Banks, Telecommunication Cosmetics, Beauty Automotive, Real Estate, and NGOs. With over 108 awards to its name, MediaHub gained further recognition in 2024 with its high-profile campaign for Talaat Moustafa Group’s SouthMed launch, featuring Sylvester Stallone.