In an exclusive interview, Enigma’s Founder and CEO, Yasmine Shihata, sits down with CEO of Somabay, Ibrahim El Missiri, to talk about the vision, determination, and strategic thinking behind one of Egypt’s most remarkable coastal destinations. From the early stages of developing Somabay into a thriving lifestyle and tourism hub, El Missiri shares the journey of how the destination grew into the internationally recognised resort it is today.
Throughout the interview, he reflects on key milestones, the challenges that shaped the journey, and the leadership mindset that helped guide Somabay’s success. He also opens up about the lessons learned along the way and what continues to inspire his work. Looking ahead, El Missiri discusses his ambitions for the future of Somabay, revealing the exciting plans and long-term vision he hopes will further elevate the destination in the years to come.