Beach season has arrived, and it’s time to spotlight the trailblazers who are redefining seaside style. Get ready to meet the creative minds behind the most-coveted beachwear collections of the year. These designers are not just creating swimwear, they’re transforming the sands into runways with their innovative and chic designs. From vibrant colours to sustainable fabrics, discover the hottest trends making waves in the world of beach fashion.
Hunza G by Georgiana Huddart
Step into timeless style with Hunza G, where exquisite simplicity meets sophisticated elegance. Founded in 1984, the brand was revitalised in 2015 by Georgiana Huddart, who added the “G” and brought a fresh, creative vision as creative director. Hunza G is renowned for its signature crinkle-stretch fabric and innovative One-Size-Fit mantra, offering a comfortable and flattering fit for all body types. The brand shot to fame in the 1990s when Julia Roberts wore it in the blockbuster film Pretty Woman. Today, Hunza G is celebrated for its vibrant colours, fabulously crinkled bikinis, swimsuits in stylish shades and ultra-stretchy material. With a mission to make women feel astonishing, Hunza G blends its 80s roots with a modern twist, delivering powerful hues and stylish designs. Versatile and fashionable, these pieces can be layered with a linen shirt and shorts, transitioning seamlessly from the beach to the bar to the dance floor. Ready to rock the Hot Girl Summer 2024 with Georgiana Huddart’s trendsetting look?
Oceanus by Hannah Attalah
Make waves with Oceanus, where sustainable swimwear meets 80s-inspired glamour and modern chic. Hannah Attalah, identified a need in the market for fashion-forward swimwear that enhances body confidence. On a mission to revolutionise swimwear and empower women she launched Oceanus in 2018, using biodegradable beading and fabric manufactured from fishing nets. Using hand-embroidered Swarovski crystals, Oceanus embodies the confident attitude of 80s glamour, which serves as the brand’s enduring reference point. Available at Harrods, Browns, Revolve and Farfetch, and worn by celebrities such as Anya Taylor Joy and Rita Ora. Oceanus, the swimsuit line is set to redefine Summer 2024 with designs that turn heads and make women feel empowered. Ready to dive into unparalleled style?
Lea the Label by Lebanese designer Lea Daaboul
Léa the Label is redefining sustainable fashion luxury with innovative choices that nurture a healthy ecosystem, benefiting people, the planet and the environment. The brand was founded by Lebanese designer Léa Daaboul, who has a profound connection to the marvels of the ocean and is influenced by holistic beach culture. Her minimalistic stylish mix-and-match swimwear pieces are created with eco-friendly Italian materials that are UV protected and resistant to chlorine and tanning oils while maintaining a balance of comfort, quality and style. Crafted in a light and flexible fabric, her beachwear comes in timeless styles that are designed to last. Ready to feel confident and make a bold eco-friendly statement?
FUFA by Farah El Ashiry
Dive into the vibrant world of FUFA, where Egyptian heritage meets modern flair. Founded by Farah El Ashiry, FUFA is a local Egyptian brand that has flourished in recent years. Her beachwear collection, Fu Swim, combines trailblazing bohemian designs with Egyptian artistry and includes everything you need at the beach, from sarongs and beach blankets to bikinis and one-pieces. With its own textile printing line, this brand is wholly local. FUFA isn’t just a fashion brand, it’s a vibrant fusion of style and cultural exploration, redefining what it means to stand out.
Vilebrequin by Yvette & Fred Prysquel
Experience the epitome of chic beachwear with Vilebrequin’s women’s line, where each piece blends sophisticated style with the sun-kissed allure of Saint-Tropez. The now famous brand, Vilebrequin, was born out of a love story between Fred Prysquel, a photographer and Yvette, a fashion designer in the vibrant spirit of Saint-Tropez. Vilebrequin’s collection includes a wide range of luxurious materials and vibrant designs, promising every woman that she can find her ideal fit. Whether it’s a sleek one-piece, a playful bikini, or a breezy beach dress, all pieces offer glamour and comfort from day to night at the beach. Whether you’re laying by the pool or strolling down the beach, Vilebrequin’s women’s collection promises to make every moment a fashionable adventure.
Kai Collections by Karim Safadi
Get ready to redefine your beach style with Kai Collections’ beachwear line founded by young Egyptian entrepreneur Karim Safadi. The brand challenges the stigma associated with purchasing Egyptian-made products, focusing on high-quality, trendy beachwear that stands out by utilising only the best materials and supporting local manufacturers. With a noticeable attention to detail, the brand includes a variety of designs ranging from sophisticated one-pieces to daring bikinis, ensuring there is something for everyone’s taste and body type. Get ready to enjoy the summer with confidence and flair, knowing your swimwear is as stunning and unique as you are.
Sunkissed Swimwear by Sarah & Salma Elnaggar
Unleash your inner sun goddess with Sunkissed Swimwear, where every design is a masterpiece. Founded by two sisters, Sarah and Salma Elnaggar, with a passion for the sea, sun and summer, Sunkissed Swimwear designs defy traditional society’s beauty standards with swimwear suitable for a variety of body shapes made with high-quality materials. Their variety of styles for one- and two-piece swimsuits, include buttery-soft fabrics, adjustable straps and ties and supporting cups to keep you comfortable and supported throughout the season. Get ready to celebrate your authentic self with a Sunkissed Swimsuit, and let your summer be worry-free and full of joy.
Sand Dollar Dubai by Lucy Gibson
Immerse yourself in luxury with Sand Dollar Dubai, Lucy Gibson’s curated designer beachwear that transforms every seaside moment into a fashion statement. A mother of two with a hectic schedule and a passion for the beach, Lucy Gibson noted a shortage of “try before you buy” online swimsuit services in Dubai. To fill this void, she took matters into her own hands and founded Sand Dollar Dubai. Today, the brand is recognised throughout the UAE and abroad for its premium one-on-one service helping deliver designer beachwear directly to your home without a long wait. Sand Dollar Dubai’s personalised approach guarantees that you will find items that complement your taste and needs.
Suncillo by Ludmilla Laradi
Ludmilla Laradi founded Suncillo with the aim of enhancing the beauty of women and giving them the utmost tools to feel comfortable and confident. Her collections are comfortable yet sensual, thanks to the use of high-quality materials, brilliant colours, and unusual cuts. With a rigorous attention to detail and dedication to quality, the lovely selection of bikinis, cover-ups, dresses and sets includes everything you need for your summer holiday. Suncillo’s combination of vintage charm and contemporary flair makes it popular among fashion-forward women searching for something unique.
Lanuuk by Katleya Nielsen & Ayesha Mahomed
With limited brands that offer swimwear for women desiring more coverage, Katleya Nielsen and Ayesha Mahomed came up with the idea to launch Lanuuk where modesty meets modernity. Their aim is to expand the options for swimsuits and to ensure that the term ‘swimsuit’ refers to more than simply a one-piece or bikini. Offering a variety of refined cuts and classic colour-blends, their designs fit a range of body shapes, are modest and provide complete protection from the sun. Using fabrics that are both lightweight and high-quality, enhanced by cutting-edge fabric technology, Lanuuk’s collections offer a perfect balance of elegance, modesty and practicality, ensuring a feeling of confidence and chic both in and out of the water.