On 2 October H&M and Rabanne celebrated their forthcoming collaboration with a starry
guest list of industry insiders at Paris’s legendary Silencio nightclub.
A trailblazer on the French fashion scene since its late founder Paco Rabanne presented his
era-defining 1960s creations, today Rabanne is equally celebrated for its effortless wardrobe
proposals under creative director Julien Dossena.
The event offered a first look at the Rabanne H&M collection, which includes womenswear,
menswear and accessories as well as home decor. It will launch in selected stores and online
at Hm.com on 9 November 2023.
The party opened with an intimate performance by the talented Swedish pop star Robyn
who set the tone for the evening. The night continued with the celebrated South Korean DJ
and producer Peggy Gou. American singer and actress Cher made a glamorous appearance
as a special guest.
Cher, Elle Fanning, Peggy Gou, Robyn, Irina Shayk, Iris Law, Alton Mason, Jared Leto,
Damson Idris, Ashley Graham and Tina Kunakey all wore key looks from the high-energy
Rabanne H&M collection.
Additional guests include: Amina Muaddi, Tyga, Rianne Van Rompaey, Alexander Edwards,
Jade Rabarivelo, Rafael Pavarotti, Issa Perica and Salma Abu Deif.
“Rabanne has always been a joyful brand, and this event captured the playful mood of the
Rabanne H&M collection. I always want people to feel liberated when they wear our
clothes, so it was great to see guests having fun and embracing the collection’s hedonistic
spirit,” says Julien Dossena, creative director at Rabanne.
“Where better to reveal a collection made for floor-filling moments than at an iconic
nightclub? It was a joy to unveil the Rabanne H&M collaboration in Paris with our guests
revealing the show-stopping potential of this versatile collection,” says Ann-Sofie
Johansson, head of design womenswear and creative advisor at H&M.