Hisham Talaat Moustafa is a prominent Egyptian businessman and the CEO & Managing Director of Talaat Moustafa Group (TMG). In 2024, TMG achieved several significant milestones, including record-breaking sales of EGP 390 billion (approximately $8.1 billion), driven by the success of their flagship projects, SouthMED on the North Coast, and the Banan project in Saudi Arabia. Additionally, TMG announced its first international expansion into Saudi Arabia with a 10 million sqm mixed-use sustainable smart city. The Group is also expanding its hotel portfolio, adding 940 new rooms across three upscale hotel properties in Cairo, Marsa Alam, and Luxor, and plans to acquire a significant stake in seven historical properties in Egypt, totalling 2,500 keys. TMG continues to develop large-scale, integrated communities such as Madinaty, Al Rehab, Celia, and the newly launched Noor, known for their comprehensive amenities and high-quality living standards.