Hany Saad Innovations

A Leap in Design


The last few years have seen a boom in interior design work in Egypt, it’s innovative, exciting, and very creative. Helping to push the boundaries in the industry is Hany Saad Innovations. It’s all about realising your dreams and creating a living space that is a true reflection of who you are. Hany Saad explains how you can make that happen…

What have been your achievements in the past couple of years?
Hany Saad Innovations has experienced a massive leap over the past couple of years. We are working on some very unique and challenging projects in Egypt and the Middle East, which feature certain elements that are totally new for any residential project in the region. We experienced a variety of problems and challenges during the project phases, but as usual we managed to overcome them. We do this by approaching each client and project individually with the aim of achieving exceptional and value-enhanced interiors.

What other new developments are happening at Hany Saad Innovations?

We recently became the sole franchisee for a Turkish kids’ furniture manufacturer called Caploonba. In combining our ideas with theirs, we are better able to realise a child’s wishes for his/her room. Considering that every child has different dreams and imagination it was important for us to try and provide them with the suitable environment to help their dreams flourish. Our aim is to create settings that helps the children reach their goals.

Since 2011 the interior design sector has been growing in Egypt, how do you manage to be one of the top designers in the business?
An interior designer and architect must be creative, imaginative, and artistic, but also realistic. It’s like the three sides of a triangle. You have to combine three key elements; they are time and project management, interpersonal communication, and boundless creativity. Truly believing in all these factors is what has engraved Hany Saad Innovations in the inerior design sector.

What are the newest trends in the field?
Nowadays the minimalist approach is in full swing. A lot of interior design is showcasing and putting the spotlight on this style. Simplicity is the ultimate sophistication and less is definitely more. It’s a trend that was popular in the 1950s and is now making a major comeback. Homes are becoming more comfortable, more appealing and less stressful. The beauty of this type of décor is that it works equally well in both small and large homes.

What advice do you have for people who are decorating their homes? Where do they start?
First of all you have to determine a specific style, a specific theme, as well as the materials you like and the function of the rooms. Then you need to customise a the theme to match your character, you have to realise that your home reflects your personality. Your home is a great way of showing how unique and extraordinary an individual you are.

What decorating techniques or ideas would you recommend to a homeowner who wants to revamp their living space for summer, without spending a fortune?

You have to start with what you already have, you can reuse your furniture, for example by changing your sofa’s texture or colour, and cushions or replacing your curtains. You can add a few items or artwork to change your whole place.

What inspires you?
I really get inspired by the challenges we face every day in our office. It’s really inspiring when you know how to convince your client about your opinion, ideas and vision, especially when it’s totally different from what they had in mind.

What are some of the obstacles you face in your field?
When I decided to establish Hany Saad Innovations it was to combine my two passions, architecture and interior design. And without any previous experience and clients, it wasn’t as easy as it sounds. But sticking to our goal of total customer satisfaction and aiming for exceptional results helped us succeed. Now we are celebrating our 10-year anniversary.

Which is your favourite room to work on?
My favourite room is the living room, because it’s one of the spaces that people use on a daily basis and is used by all family members. So it’s critical to design a cosy, comfortable, and innovative space that would satisfy different tastes and ages

What advice do you have for up-and-coming interior designers and architects?
It’s not an easy field, you have to be a very creative person with an eye for design. You should also be knowledgeable in the areas of building construction, building materials, specification writing, codes, technical drawing and business practices. Most importantly, you have to meet the clients’ expectations because it’s their place at the end of the day and it has to feel that it belongs to them.


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