Back in the day, advertising involved actual marketing of the strengths of a product. But that was then, and this is now … welcome to 2017. Today, the product is quite irrelevant, but who is using the product is everything. No one is concerned with what a perfume actually smells like as long as Angelina Jolie looks incredible spritzing it on. If it’s good enough for her, it must be good enough for me. Hang on, Lenny Kravitz and James Franco play Guitar Hero? OK, guys it’s time to plan a game night. Celebrity endorsements have changed the advertising game completely. Here are some of our favourites…

Angelina Jolie for Guerlain

A couple of spritzes and she dominated that staircase. Imagine what I could do with a whole bottle.

Ronda Rousey for Reebok

I’m fine not being perfect. I may not be able to kick butt like Ronda, but it’s OK that I’m not perfect, right?

Danny DeVito and George Clooney for Nespresso

I’m ready for my initiation. George? I’ll even take the beaver.

Lenny Kravitz and James Franco for Guitar Hero

The only thing I want to do this weekend is “Kravitz it up a little.”

Jennifer Aniston for SmartWater

All Rachel (oops, I mean Jen) needs to do is flip her hair and I’m sold. But really couldn’t we have a little more of the dancing babies? I would drink to that.



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