March 23, 2025 – Cairo, Egypt – Enigma Magazine & PR is proud to announce a prestigious partnership with the world-renowned state of the art Dolby Theater in Los Angeles, the iconic venue of the annual Academy Awards, the ESPYs, America’s Got Talent, and the iHeart Music Awards. This collaboration will see Enigma PR arrange for the biggest stars in the Middle East to perform for the first time at the prestigious high-tech theater, offering world class Arab entertainment experiences in an extraordinary setting.
The Dolby Theater is renowned for its exceptional acoustics and cutting-edge technology, boasting a $10 million sound and lighting system. The legendary theater has been the venue of monumental concerts and performances from the world’s most iconic stars, from Lady Gaga to Mariah Carey, and is now offering Middle Eastern artists the opportunity to take centre stage.
The man behind this initiative is the distinguished Lebanese American entrepreneur and film producer Elie Samaha, who is also one of the owners of the iconic Dolby Theater. Samaha is very proud of his Arab origins and is keen to make the iconic venue as international and inclusive as possible. As Samaha explains, “This collaboration will allow Middle Eastern artists to perform in a space that has hosted some of the biggest names in music, and we look forward to delivering a truly exceptional experience for both the artists and the audience. As we own several venues in the United States, we hope to offer Arab artists the opportunity to perform in several cities as well.”
Enigma is partnering with Elie Samaha to bring Middle Eastern artists to perform at the Dolby, offering Arabs in the US the opportunity to see their favourite artists at this iconic location and many others such locations around the US. This new partnership is in line with Enigma’s ongoing mission and vision of showcasing Arab talent and excellence around the world.
Enigma’s Founder & CEO, Yasmina Shihata, a prominent figure in the Arab media and PR industry, also shared her excitement: “Enigma Magazine & PR is thrilled to embark on this exciting venture with the Dolby Theater and Elie Samaha, whose work and vision I admire very much. Elie and I both feel that Arab stars deserve to be showcased at world class venues around the world and are excited to make this happen for the first time at the Dolby Theater.”
As part of the collaboration, Enigma Magazine &PR will also host exclusive VIP after-parties with Samaha, for each Arab superstar performing at the Dolby Theater. This will further enhance the overall VIP experience for both the performers and the audience.
The Dolby Theater and Enigma Magazine & PR are excited to give Arab Superstars this exceptional international spotlight, at one of the most famous and iconic theaters in the world.
About Dolby Theater:
Located in the heart of Hollywood, the Dolby Theater is a world-class venue renowned for its cutting-edge sound, acoustics, and technology. Opened in 2001, the theater is best known for hosting the annual Academy Awards®, providing a glamorous setting for the prestigious event. With a seating capacity of 3332, the theater boasts a grand interior featuring intricate design elements and state-of-the-art acoustics, ensuring an unforgettable experience for both performers and audiences. Its location on Hollywood Boulevard makes it a prime tourist destination and symbol of the entertainment industry’s legacy and continued innovation. The Dolby Theater has hosted a range of prestigious artists and events including IRIS by Cirque du Soleil, Alicia Keys, Celine Dion, Prince, Barry Manilow, and Stevie Wonder. Notable television and awards events at Dolby Theater have included the American Idol finals, AFI Lifetime Achievement Awards to Tom Hanks, Meryl Streep, and George Lucas, the ESPY Awards and BET Awards.
About Elie Samaha:
Elie Samaha is a distinguished Lebanese American entrepreneur, with a focus on real estate, hospitality and film production, renowned for his role in acquiring iconic properties in Los Angeles and the US at large. Samaha made his mark in Hollywood with a career spanning several decades producing films such as The Pledge, Columbus Day, Spartan, The Whole Nine Yards, The Whole Ten Yards and Rescue Dawn. Samaha is also a prolific real estate developer with several iconic properties in California, including the TCL Chinese Theater, the Vogue Theater, the Fox Theater and the Ritz Theater in Hollywood. His diverse portfolio also includes numerous hotels, restaurants and nightclubs across the United States, including the two Bunch Palm Resort and Spa in Palm Springs, the Kimpton La Peer Hotel, the famous Yamashiro Japanese restaurant, the Lebanese restaurants Laya, Lady Hawke and Laila, and several other restaurants and clubs throughout Los Angeles and the US.
About Enigma Magazine & PR:
Enigma Magazine is the Arab world’s leading print and digital English-language Arab lifestyle publication, with a vibrant mix of high-profile interviews, high-end fashion, inspiring travel features and coverage of the best events in the Middle East and beyond. Enigma was established in 2000 and continues to provide its sophisticated readers with exclusive insights into the region’s leading and most groundbreaking figures. Politicians, business moguls, media personalities, cultural leaders, and international celebrities have all graced our glossy pages, accompanied by thought-provoking articles and outstanding photography. Distributed across the Middle East, with online readers and followers around the world, Enigma is a definitive source for international Arab men and women.
Enigma PR is a full-service networking, public relations and event organisation agency that is part of Venus Media & PR, publishers of Enigma Magazine. Working closely with Enigma magazine, Enigma PR has extensive experience on both sides of the press divide, offering clients a highly effective service aimed at obtaining maximum awareness for brands through direct marketing, celebrity endorsements, enhanced press coverage and customised networking opportunities.
With years of experience organising both large-scale and intimate events in the Middle East, London and the US, Enigma PR is uniquely positioned to conceptualise and execute dynamic VIP events and experiences. Enigma PR also ensures clients have a targeted presence at international high profile events and create unique customised events for them. With over 20 years of experience, Enigma PR has an extensive database that includes high profile personalities and political and business leaders from a diverse array of sectors in the Middle East and around the world.