Zap Tharwat and Amina Khalil’s new music video “Nour” is blasting with chills all over the Internet and we know why. Besides the two multi-talented geniuses joining forces and literally triggering goosebumps all over, the music video also dedicates a touching message in support of the women empowerment campaign “Taa Marbouta” Campaign سر_قوتك#, led by the UNDP Egypt.
In an attempt to mightily send a powerful message that targets women’s rights, they couldn’t have picked a better timing, since the 25th of November signifies the International Day for the Elimination of Violence against Women, marking the start of the “16 Days of Activism against Gender-Based Violence Campaign,” which calls on the elimination of violence against women and girls, worldwide.
In honour of the cause, we’re admiring the works of those who’ve been showing support with true influential action, and reminding you that it’s never too late to take a stand, speak up or even start your own campaign for a cause you believe in. Here are some of the top campaigns celebrating female empowerment.
Orange the World:
In order to raise global awareness to end violence against women, in 2015 the United Nations Secretary-General’s campaign UNiTE called on governments, UN entities, civil society organisations and individuals across the world, initiating “Orange the World” campaign, in order to unite against the issue and call on an action plan for a brighter future. This year, as part of the 16 Days of Activism, “Orange the World” are raising funds to end violence against women.
Planet 50-50 by 2030: Step It Up for Gender Equality:
Organised by UN Women, Planet the 50-50 by 2030: Step It Up for Gender Equality, aims to close the gender equality gap by 2030, by addressing governments to make certain commitments towards the challenges that oppress women and girls.
Procter & Gamble’s #LikeaGirl:
Procter & Gamble’s feminine care brand, Always, launched the campaign #LikeaGirl empowering girls’ confidence through the challenging time of puberty. The idea behind the campaign was to change the stereotype of the phrase “like a girl” and turn it into a positive movement that represents the “strength, talent, character, downright amazingness of every girl.”
UN Women in Dubai #AutocompleteTruth:
Created by Memac Ogilvy & Mather, the Middle East Marketing & Advertising Company, #AutocompleteTruth, is the powerful campaign for UN Women in Dubai that shed light on sexist phrases that were shown in Google’s autocomplete feature. The purpose was to reflect on gender inequality and to demonstrate the stereotypical expressions, such as “women shouldn’t have rights,” used to describe women as well as deny them their rights. The campaign had its own hashtag #womenshould which sparked a global outreach.