El Masyaf, meaning “The summer destination, the place you go to during summer” in Arabic, is a new North Coast project by M2 Developments. Filtering our basic familiar summer culture, with its places and experiences, and beautifying its perception within the realm of the modern world, this new project is not only perceived as a development but a new concept on its own. Reviving and blending it into their own modern lifestyle and “fantasea,” El Masyaf brings you everything that is familiar, where your neighbours are your friends, the beach is your refuge and the surroundings are natural.

Setting the stage for a spiritual and adventurous experience for all, this summer with the launch of El Masyaf project, M2 Developments welcomes you to their out of the industry sales center experience at El Masyaf eats! A restaurant like no other. Come in and enjoy a taste of El Masyaf!

Art Direction & Styling: Maissa Azab

Photography: Amina Zaher 

Hair by Ossama at Al Sagheer Salon
Makeup at Diana Harby
Junior Fashion Assistant: Jasmine Attia
Fashion directory:
À la Plage Beachwear Boutique: Rixos
Hotel, Ghazala Bay, Alamein, Norh Coast,
Egypt. Tel: +(202) 0127770172
Maison 69: 15 Ismail Mohammed St.,
Zamalek, Cairo, Egypt. Tel.: +(202)
Boutique51: 35 B Abou El Feda Street,
Tel: +(202) 0112 242 4876
L2: 1 Mohy El Din Abou El Ezz Square,
Mohandessin, Cairo, Egypt.
Tel: +(202) 0233030148, +(202)
Villa Baboushka: Designers hub, Marassi,
North Coast, Egypt.
Tel: +(202) 0227350654