Pushing the boundaries of beauty in West Hollywood

Hailing originally from Wales, Benjamin Mohapi, the founder of West Hollywood’s BENJAMIN with NEGIN ZAND salon, studied in London with hairstyling greats, like Nicky Clarke and John Frieda. Covered entirely with green leafy foliage both inside and outside, his flagship salon instantly grabs your attention.

Stepping inside you feel as though you’re walking into a secret garden, instead you find yourself in a haven of eccentricities that include an eclectic collection of teapots and figurines from all over the world. Complemented by inviting leather couches, the welcoming décor and the overall intimate atmosphere is attributable to the creative eye of expert stylist, Benjamin Mohapi himself. His personal touch resonates throughout all of these handpicked details in his West Hollywood flagship salon. For the regulars that come there several times a week, this spot definitely becomes a second home.

Colourist Dom Forletta, Yasmine Shihata & Stylist Gardner Edmunds

Arriving guests to the salon are greeted with a welcoming smile from the salon’s bubbly receptionist, who invites them to settle onto a plush couch while they sip on some refreshing iced tea or coffee. With practically all hair services imaginable on offer, you can opt for a complete transformation with a bold vanity dye job, extensions or even a wig, or if you just want to look your best you can have a blow dry, recolouring or a trim. Regardless of what you are looking for, Benjamin’s mantra of ‘elevating the simple’, means that paramount attention is paid to even the most straightforward cut or colour, transforming it into something exceptional.

Once you are directed to your seat, you will be in good hands. Benjamin is keen to share his much-coveted skillset and ethos with his growing team of creatives. Producing celebrity standard work is the norm for Benjamin’s stylists and colourists who are known to have a star-studded list of clients including Courtney Cox, Dave Franco and Charlize Theron as well as having worked on many high profile projects. The member of the team assigned to you will expertly execute your chosen hairdo, tweaking it to fit your facial structure, personality and preference. This is what they do best. As the artistry begins, you can settle in with a magazine, catch up on some texting, or enjoy a chat with your stylist as he works his magic. When he’s finished to your utmost satisfaction, you’ll be walking back onto the streets of Hollywood feeling empowered and beautiful.

In a city of blonde beachy waves, Benjamin’s salon takes pride in disrupting conventional standards with cutting edge unique looks, designed to help you shine, with all the aftercare advice to help you to maintain the magic in your everyday. As viewed by Benjamin, the team’s role is not only to achieve the perfect hair for his clients, but to also give them the confidence to be themselves. Benjamin is also committed to only using cruelty-free, natural, professional quality products from brands like Debonair, Sachajuan and Iles Formula, which means you can bask in the knowledge that your hair will be completely rejuvenated and revitalised with only products of the highest quality.

Stylist Gardner Edmunds & Yasmine Shihata

Looking to spread his deeply held belief that beauty is in everyone, Benjamin is now in the process of launching the third salon under his name, this time in New York.