Bedeir Rizk, CEO of PARAGON | ADEER, is shaping the next chapter of Egypt’s real estate landscape through Sumou Boulevard, a 500,000+ sqm mixed-use destination in Mostakbal City, launched in April 2026. Representing EGP 70 billion in investment and more than EGP 100 billion in projected revenues, the development has quickly established strong commercial momentum, with The Nexus, its first residential phase, selling out within 48 hours and generating EGP 7 billion in sales. Under Rizk at the helm, PARAGON | ADEER is also positioning Sumou Boulevard as a platform for innovation, introducing the AI Campus and AI 100, a program that will support 100 AI-driven startups in Egypt by 2030. Through partnerships with Schneider Electric, Plug & Play, and Orange Egypt, Rizk is bringing together innovation, culture, and wellbeing to create lasting urban value.