Bean Buzz Coffee is a name synonymous with quality and excellence for coffee lovers across Los Angeles. Enigma’s Maher Shaker sat down with founder Samar Hassan to discover more about her background, the initial spark that inspired her to launch the business, and how she envisions Bean Buzz Coffee evolving in the years ahead.
Unsurprisingly, Hassan comes from a background in which hospitality is considered an art form. She grew up understanding the importance of welcoming people and creating an environment where they feel comfortable, valued, and cared for.
I was genuinely surprised, however, when she revealed that she had studied graphic design – and even more so when I discovered that she began her professional career as a financial counselling expert.
She offers an interesting perspective on how these seemingly different experiences have shaped her journey: “My background in graphic design shaped my creative vision and taught me to pay attention to every visual detail; my experience in financial counselling gave me a strong understanding of the business side. Bean Buzz Coffee became the place where all these different parts of my experience came together.”
Turning to the role Bean Buzz Coffee plays in ensuring the success of major events, remaining competitive in an ever-changing industry, and continuing to stand out in the market, Hassan explains: “Around the coffee booth, people gather, pause, have conversations, and connect. Our role is to make that moment special. Behind every event, we carefully plan quantities, equipment, staffing, workflow, timing, and backup solutions.”
“One of the biggest challenges in our industry is maintaining the same high quality we’re famous for while serving a very large number of guests at large-scale gatherings. The industry is constantly evolving, and new trends are introduced almost daily,” she emphasises.
“To stay competitive, you have to remain curious and creative. Leading the market means perpetually innovating, maintaining exceptional quality while introducing new ideas,” Hassan underlines.
Turning to another crucial aspect of the business – the training her team receives to ensure they are fully prepared for major events – Hassan explains passionately: “Our team is trained not only in beverage preparation, but also in consistency, speed, cleanliness, presentation, communication, customer service, and teamwork.”
Reflecting on what collaborating with Enigma Magazine at its latest Annual Celebration of Arab Glamour & Success in Beverly Hills, California, meant to her and her business, she answers candidly: “Collaborating with Enigma is something we are genuinely proud of. Enigma has created a reputation for bringing together remarkable people through prestigious and beautifully curated events. Being trusted to contribute to that experience is both an honour and a responsibility.”
Looking ahead, Hassan speaks with conviction about Bean Buzz Coffee’s mission, vision, and philosophy: “Our mission is to elevate the way people experience coffee at events. Our vision is to continue growing Bean Buzz into a recognised premium brand while maintaining the personal attention and quality that have been part of our identity from the beginning. Our philosophy is simple: never become comfortable with where you are. There is always something to improve.