El Gouna – October 14th, 2026 – Armani beauty is pleased to announce its new
collaboration as the Official Beauty Partner of the 9th edition of El Gouna Film Festival
(GFF), taking place from 15th October to October 23rd, 2026. The partnership further
strengthens the brand’s longstanding ties to cinema, bringing its vision of beauty to one
of the region’s leading film festivals.
Guided by its ethos, “Cinema for Humanity,” the festival will bring together filmmakers,
actors, industry professionals and audiences from Egypt, across the region and around
the world, celebrating cinema as a platform for creativity, cultural exchange and
dialogue. As the Official Beauty Partner, Armani beauty will provide the official make-up
services for the festival’s guests, including celebrities walking the red carpet.
The brand will also host an intimate dinner bringing together personalities from film and
the wider creative community to celebrate its presence at El Gouna Film Festival and its
enduring connection to cinema.
A CINEMATIC LEGACY
Cinema is inscribed in Giorgio Armani’s DNA from inception. Through costume design,
Giorgio Armani shaped characters, elevating their stories through fabric, silhouette, and
cut.Starting with the now-iconic wardrobe created for Richard Gere in American Gigolo in
1980, Armani has contributed to more than 100 films, helping to shape some of cinema’s
most memorable characters while shaping a timeless vision of elegance both on and off
screen.
This cinematic legacy naturally extends to Armani beauty. The brand has always
celebrated the creative exchange between beauty and film, notably since becoming
the Official Beauty Sponsor of the Venice International Film Festival in 2018, one of
cinema’s most prestigious stages.
Through its partnership with El Gouna Film Festival, Armani beauty continues to strengthen
its relationship with the world of filmmaking, celebrating cinema as a universal language
of creativity, emotion and connection.
Armani beauty – conscious simplicity, natural elegance, and authenticity
For over 25 years, Armani beauty has been delivering beautifully textured make-up,
skincare formulated from the most pioneering science, alongside fragrances created
with consciously sourced ingredients. Inspired by real people and their needs, the
make-up line is created to enhance natural beauty, revealing rather than hiding, and is
renowned for several must-have products: Luminous Silk and Power Fabric foundations’
ranges, Vertigo Lift mascara, Eye Tint eyeshadow, liquid lipstick Lip Maestro, lipstick Lip
Power, and lip gloss Prisma Glass. The brand also encompasses men’s and women’s
fragrance collections, among which are the iconic and refillable Acqua di Giò, Armani
Code, Sì, and My Way, as well as Emporio Armani Stronger with You and new Power of
You. The collection also includes the Haute Couture fragrances range
Armani/Privé. Armani’s longstanding commitment to environmental and social
responsibility is embodied by the brand’s global water initiative Acqua for Life, which,
since its inception in 2010, has focused on providing universal access to drinking water
in water-scarce regions.
All of Armani beauty’s faces incarnate the brand’s ultimate vision of beauty: actors with
whom Armani beauty celebrates cinema, notably Cate Blanchett, Sydney Sweeney,
Nathalie Emmanuel, Jonathan Bailey, Nicholas Galitzine, Keith Powers, Aaron Taylor-
Johnson, singer Jackson Wang, athlete Eileen Gu and models Kendall Jenner, Vittoria Ceretti, Madisin Rian.
To continue to enhance the brand’s relationship with the world of filmmaking, since
2018 Armani has served as official beauty sponsor of the Venice International Film
Festival. Also among the brand’s film festival partnerships are the Berlin International Film
Festival and the San Sebastian International Film Festival.