Ahmed Sabbah is the Co-Founder and CEO of Telda. Under his leadership, in 2026, Telda obtained an official Financial Regulatory Authority licence to operate in consumer finance, adding a regulated financing business to its existing payments and investment capabilities. The company also partnered with Beltone Asset Management to provide users with digital access to investment funds, and in September 2026 integrated its prepaid Mastercard with InstaPay, becoming the first prepaid Mastercard in Egypt to support the national instant-payments application.