Ahmed Amer is CEO of El Rashidi El Mizan, one of Egypt’s established food manufacturers, with a heritage dating back to 1889. The company is known for its traditional food products, including halawa, tahini, jams and molasses, and maintains a presence in Egypt’s consumer food market. Under his leadership, the business continues to build on its longstanding brand heritage while developing its market presence and product portfolio. His role encompasses the company’s overall business direction, operational development and continued growth within Egypt’s competitive food manufacturing industry.