With more than three decades at the forefront of Egypt’s advertising and media industries, Mohamed El Saadi has built a career defined by creativity, production and large-scale storytelling. As Co-founder & Chairman of MediaHub, which he established with Ihab Gohar in 1990, he helped grow the company from an advertising agency into a multifaceted media and production powerhouse spanning advertising, events and drama. His portfolio includes major campaigns and landmark productions, including the Royal Mummies’ Parade and acclaimed series such as Newton’s Cradle, Jaafar El Omda and Taht El Wesaya.