Karim Baraka is Vice President and General Manager of Savola Foods Company, leading Savola Egypt’s operations, which employ more than 5,000 people across five manufacturing facilities and generate USD 1.5 billion in annual revenue. The business produces edible oils, ghee, pasta, tuna and sugar. With three decades of experience in general management and marketing, he has held leadership roles at major FMCG companies, including Nestlé, Mars, PepsiCo, British American Tobacco and Savola, overseeing operations across the Middle East, Africa, Asia and Europe.