Gilbert Hobeika is the CEO of Modern Bakeries – Rich Bake, Egypt’s leading packaged bread manufacturer. Hobeika has led a significant transformation, guiding the company through one of the most challenging periods in its history, restoring profitability and growth. Under his leadership, Rich Bake has strengthened operational efficiency, accelerated automation, invested more than $20 million in production capabilities, and expanded its focus on innovation and exports. Hobeika has also driven the company beyond traditional bakery products, developing healthier product categories, diversifying its portfolio and strengthening its international footprint. With plans for a highly automated manufacturing facility expected to triple production capacity, his leadership continues to position Rich Bake for its next chapter.