Will Ahmed is an Egyptian-American entrepreneur and the Founder and CEO of WHOOP, a performance company specialising in wearable technology that tracks health, sleep, recovery and physical activity. Founded in 2012 while Ahmed was a student at Harvard University, WHOOP was inspired by his experience as a collegiate squash athlete and his interest in understanding how training, sleep and recovery affect performance. Under his leadership, WHOOP has grown into a global health technology company serving professional athletes, executives and fitness enthusiasts, with a mission to help people optimise their performance and improve their long-term health.