Karim Awad has served as Group CEO of EFG Holding since 2013, having joined the company in 1998. Under his leadership, in February 2026, EFG Hermes Asset Management made five of its mutual funds available to retail investors through its digital investment platform, the EFG Hermes ONE app. In October 2026, Awad announced that EFG Holding has three more IPOs planned for the EGX before the end of the year, including one he described as “a massive game changer” for the bourse. According to Enterprise, the offering would probably rank among Egypt’s largest listings of the past 15–20 years in USD terms, underscoring EFG Holding’s role in shaping the country’s capital markets.