Ahmed El Adawy, CEO of Inertia Egypt, is driving the company’s 2025 strategy with EGP 8 billion in planned investments to accelerate construction, expand its portfolio, and launch a new development this year. The company is targeting EGP 23 billion in contractual sales, building on strong momentum from its flagship North Coast project, Jefaira, a 2.7 million sqm integrated community. To boost accessibility, Inertia continues to roll out flexible payment plans with down payments starting at 5% and terms of up to 10 years, reinforcing demand from both local and Gulf buyers. With these milestones, El Adawy is positioning Inertia as a key player in shaping Egypt’s evolving real estate landscape in 2025.