It is a six-week omnichannel campaign designed exclusively for legal-age tobacco and nicotine users in Egypt. With over 1,000 winners, biweekly themed prizes, and the grand prize travel voucher with a value of 150,000 EGP, this initiative promises unforgettable moments and exclusive experiences.
Legal-age tobacco and nicotine users can register both online and in-store, engage in instant-win activities, and enter raffles for experiential gifts ranging from culinary adventures and self-care experiences to premium tech and lifestyle items. The campaign also features the Curious Minds Collection, a collaboration with five Egyptian artists, available to 50 lucky winners.
If you are an adult smoker or nicotine user, whether you’re curious, competitive, or simply looking for a new experience, now is the time to join the movement. Visit IQOS.com or our nearest store to learn more and participate.
Terms and conditions apply. Participation is restricted to legal-age tobacco and nicotine users only.