Eng. Abdallah Sallam, President and CEO of Madinet Masr, is steering the 63-year-old developer into a new era of growth and innovation. In 2024, the company achieved $164 million in revenues and $810 million in contracted sales, up 37% year-on-year. In 2025, Sallam launched two strategic partnerships within Tajed, Madinet Masr’s first integrated commercial district: one with LA7 to open its largest wellness and sports hub, and the other with Qubix Co. to develop The Prism, a landmark retail and entertainment destination. He also champions entrepreneurship as a jury member on Shark Tank Egypt.