Alaa Arafa heads Concrete Fashion Group, one of Egypt’s leading menswear brands, renowned for its high-quality tailored clothing. As Vice-Chairman and Managing Director, Arafa has driven the company’s growth both locally and internationally. In 2024, Concrete was chosen to design and produce the official uniforms for Egypt’s Olympic team, further cementing its reputation for excellence. Arafa’s strategic vision has positioned Concrete as a fashion staple in the region, while also contributing to Egypt’s broader textile industry.