Behind anything extraordinary, you’re sure to find an ambitious, extraordinary team. That’s exactly the case with the construction company, Reference for Architecture, as eniGma’s Nouran Deyab found out. Omar Khaled, one of two masterminds behind this successful company, sat down with Deyab at the company offices, where they chatted about the secret to their success and how they created their own construction brand.
Established in 2016 by engineers Omar Khaled and Mahmoud Bassiouny, Reference for Architecture is a construction company whose mission is to execute sophisticated designs, making sure that the projects they deliver look exactly like the 3Ds diagrams their clients provide.
“One of the challenges we face is that we need to reach the optimum level when it comes to every one of the projects we complete. As contractors, we are the people who make 3D designs come to life, therefore it is crucial that we guide our clients. When a client comes to us with a design, there are a lot of things we need to do, like tendering and calculating the cost of the project. Depending on availability in the market, we may need to find alternative materials, or if we may find better materials for the project, we pitch to the client,” Omar explains. The team then studies the project well, selecting materials and creating sample boards for client approval while proposing an appropriate timeframe for delivery.
“There are certain factors that we look for in client designs, like uniqueness, creativity and innovation,” Omar informs us adding that regardless of whether it’s a commercial, residential, administrative, or medical project, the main reason for accepting a project is how it appeals to himself and the team
Omar hopes that the important role that construction companies play in the end-product, will gain more recognition. “Not many people realize the importance of choosing the best contractor in order to bring a great design to life,” he stresses, adding, “With the rise of social media, people have begun to realize that reaching out to a professional is the best thing to do when executing a design for a property. Now more people are seeing inspiring architecture on different social media platforms. They often visit a certain location, just to experience the architecture they admire.”
Judging by their many clients, Reference for Architecture’s approach has proved to be a success and the company stands out within the industry. Their clients have included various multinational companies and brands, like Hugo Boss and Caf as well as the office space of prominent interior designer, Ahmed Hussein, which is considered a huge endorsement of their work. It’s notable also that these satisfied high-profile clients keep coming back to Reference for Architecture, with more of their projects.
Being at the company offices, we are introduced to the members of the team. The close bond between them and with management is immediately apparent, and is emphasized by Omar himself, “We are a team; we don’t look at it as who works for who! We are a team, and our goal is the same. We want to deliver perfect projects and we work together to accomplish that. Our team is key to our success.”
