For over a decade, Kareem Abou Gamrah has been at the forefront of digital content creation. As CEO of Peace Cake, one of the Middle East’s leading content creation companies, he has garnered billions of views with his innovative approach to storytelling. Abou Gamrah began his career at Google, specialising in digital marketing when the field was still in its infancy, and later refined his strategic focus on content consumption through various projects. Now a recognised speaker and advisor, Abou Gamrah leads Peace Cake in creating content that resonates with today’s fast-paced world, reaching millions daily across the Middle East. In 2024, Peace Cake earned the prestigious EEA award for content creation, solidifying its impact in the digital media landscape.