Circulation:
Approx 45,000 copies are distributed in total (40,000 in Middle East and 5,000 in London).
The countries we distribute in the Middle East include Egypt, Dubai, Abu Dhabi, Qatar, Bahrain, Kuwait and Oman.
The key target audience is ABC1 Adults 20-64 with a high disposal income
The readership is divided between men and women with 60% female and 40% male

Readership:
In house research has shown that every magazine is read by an average of at least 5 people (due to the fact that Arabs live in large households), which makes Enigma’s readership amount to 225,000.
Enigma readers are fashion-conscious. They adore clothes and accessories and are determined to stay at the cutting edge of international style. Affluent and sophisticated, they have both the means and the inclination to indulge themselves in the current catwalk trends as well as timeless classics.
Enigma readers love to decorate and their homes are worth more than those readers of any other comparative magazine. Most Enigma readers own several homes in both Europe and the Middle East.
Enigma readers also take travel seriously. Be they city slickers or sun seekers, off the beaten track or on the piste, they love to travel for both shopping trips and vacations. Enigma readers spend lavishly on all aspects of their lifestyle and travel is one of their favourites.
Enigma readers love beautiful and striking jewellery. Owning fine jewellery and watches is important to them, reflecting their desire for the best things in life. Enigma features dazzling fine jewellery to suit our reader’s tastes, with an emphasis on large fabulous pieces. Appearances count for Enigma reader. Looking stylish by day and glamorous by night, they turn to the fashion and jewellery pages in Enigma for the latest trends and collections.

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Enigma's Rate Card

Events:
For exclusive clients,Upon request, Enigma can help organise small events for clients to display their new collections and raise awareness within the local Arab high society.

For exclusive clients, such as luxury goods, fine jewelery and designer fashion houses, Enigma is able to provide a unique medium for interacting with it’s readers. Upon request, Enigma can help organise small events
for clients to display their new collections and raise awareness within the local Arab high society.
Such events give clients the exclusive privilege of meeting prominent figures in the Arab community who are sophisticated, well traveled and affluent. These are the clients with discerning tastes,
high aspirations and the ability to afford the best. With direct interaction, the client has a guaranteedmarketing response and the opportunity to communicate directly with the client.
The event can be held at the client’s boutique/showroom and can be catered for up to 200 people. Enigma will be responsible for the guest list and the promotion of the event to it’s desired readers. The client will also receive an announcement of the event in the month prior as well as a social page coverage of the event in the following issue of Enigma. For an extra fee of £500,the client can also have their event mentioned on the Front Cover page. Participating clients will have to be either, full year advertisers or pay a fee of £3,500 for the event promotion with Enigma.

Figures:
Full year clients - Complimentary
Occasional clients - £3,500

Distribution:
Enigma can be found at many exclusive venues including leading hotels, beauty salons, designer shops, embassies and supermarkets. Enigma is the only magazine with an exclusive agreement with the Metro supermarket chain in Egypt, where it is the only magazine sold at the counter.

20,000 copies per month; Cairo/Alexandria
4000 copies are distributed by Al Ahram distributions
10,000 copies through Enigma’s strong in-house distribution
6,000 copies are distributed to Enigma’s Elite mailing list in Cairo

Enigma can be found at; Enigma can be found at many exclusive venues, including leading hotels, beauty salons, designer shops, embassies, supermarkets and British Air ways.
Enigma is the only magazine with an exclusive agreement with Metro supermarkets chain in Egypt.

London: 5,000 copies per month
3,000 copiesare distributed to Enigma's elite mailing list in London
2,000 copiesare distributed through Enigma's in-house distribution

Enigma can be found at; Enigma can be found at Harrods, Harvey Nichols, Selfridges and selected neighbourhoods such as Knightsbridge, Kensington, Belgravia, Mayfair, St John's Wood and Hampstead.

Abu Dhabi: 5000 Copies monthly
Bahrain: 5000 Copies monthly
Kuwait: 5000 Copies monthly
Dubai: 5000 Copies monthly

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